Confessions of a Radical Industrialist

‘A better way to make a bigger profit’ Ray Anderson

Ray's New Book 'Confessions of a Radical Industrialist' is published on 18th February 2010 by Random House Business Books.

In 1994, after reading The Ecology of Commerce by Paul Hawken, Ray Anderson felt a 'spear in the chest': he realised that his company, billion-dollar carpeting manufacturer Interface, Inc, was plundering the environment with its unsustainable business practices, and he needed to steer it on a new course.

Since then Anderson and his company have gone about revolutionising their business with an ultimate goal of MISSION ZERO by 2020 and a vision for a sustainable society. Thoughtful and winning, Confessions of a Radical Industrialist shows just how Anderson turned his company around, and includes the 'seven faces of Mount Sustainability' they are climbing:
1. moving towards zero waste
2. making emissions benign
3. using renewable energy
4. instigating closed-loop recycling, imitating nature's way of turning waste into food
5. ensuring all transportation is resource-efficient
6. creating a corporate ecosystem, with cooperation as its founding principle
7. assessing costs accurately in order to set real prices

By setting unprecedented targets for cutting waste, instigating revolutionary recycling initiatives, and encouraging employees at every level of the company to contribute ideas on how to save resources, he has succeeded in reducing Interface's greenhouse gas emissions by 71% since 1995. Not only that, he has also brought down costs, improved quality, made Interface one of Fortune's '100 Best Companies to Work For', and increased profits.

What Confessions of a Radical Industrialist proves is that running your company sustainably isn't radical at all - it's just good business.

Watch Ray's video (YouTube)

For any enquiries, please contact Karen hall, InterfaceFLOR Corporate Communications Director EMEAI, contact number: +44 1274 698344

Click here for Corporate Press Release - Ray's new book 'Confessions of a Radical Industrialist'

For more information about the book, please contact Louise Campbell on 020 7840 8614 or lcampbell@randomhouse.co.uk