Why FairWorks?
In 1994, under the leadership of our founder Ray Anderson, we undertook the challenge to become a totally sustainable business. ‘Mission Zero’ became a way of expressing our promise to completely eliminate the negative impact our company has on the environment by 2020.
Rethinking business
Since then, we have come a long way to create a business with real environmental integrity. However, we also wanted to address the social aspects of sustainability through product development.
People plus environment
There are almost three billion people around the world living on less than the equivalent of $2 each per day, while many traditional craft skills, and the culture surrounding them, are being lost. What’s more, modern production methods - especially those used to mass-produce goods - can be hugely detrimental to the environment.
Our vision was simple: we wanted to harness the skills of the local artisans around the world and work with them to develop products in the fairest way possible. But this was an unknown area, and we weren’t sure where to start. Thankfully, help was at hand.
Inspired thinking
First, we discovered ‘MicroMacro’, a TV documentary series which told stories of people in Latin America and the Caribbean who were working in traditional ways, making a better living for themselves and also protecting their environment.
Our research then led us to the ‘Sustainable Livelihoods (SL)’ business model, established by the World Business Council for Sustainable Development (WBCSD). This demonstrated how businesses can operate in a way that delivers both social and economic value.
The birth of FairWorks
Inspired by these examples, we developed the FairWorks concept. Our intention - to create and produce truly unique and innovative products in a way that is as environmentally and socially responsible as possible - was underpinned by three clear commitments:
- Source locally available materials
Wherever possible, we will use natural or recycled raw materials that are found as near as possible to where the products are made. - Innovate traditional handicraft skills
We will draw on the skills of the local artisans, fusing traditional techniques with contemporary practices. - Increase earning opportunities for local communities
To achieve this, we will work closely with local organisations and NGOs.
And the rest is history…
Read the full FairWorks story so far.
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