Interface - Europe
NIMA B2B Award
We are delighted to announce that Interface has received the prestigious award in the Netherlands for Best Marketing Strategy in the NIMA B2B Award 2012.
We are awarded best B2B marketing company of 2012, by both a professional jury and the public. Interface was recognised for its sustainable, innovative and customer directed strategy. The award entry required a demonstration of our engaging marketing strategy, led by product transparency, and showed that focus on sustainability leads to a successful business. We impressed both jury and public through the Go Beyond and Once Upon a Tile campaigns where Design, Innovation and Sustainability are connected. We were also recognised for successful innovation with products such as microtuft and TacTiles, in particular where microtuft has led us to create a niche market; the one in between hard and soft flooring.
This award is a huge acknowledgement for the work we do. We hope that, by winning , we have again persuaded other companies that sustainability can lead to success, and that transparency should be placed high on the agenda everywhere.
The NIMA B2B AWARD is an independent marketing award, organised by spotONvision and the NIMA Expertise platform B2B. With this prize, NIMA (the Dutch Marketing Institute) wishes to gain awareness for marketing within B2B. The other companies shortlisted were Philips and Oce.